McDonalds, Dunkin’ Donuts and other fast food services are among the growing number of companies which are introducing digital signage interactive solutions as part of their services. This is the reason for the blur between digital signage and the increasing range of self-service kiosks available to the customers in a wide variety of services.
Currently, experts in the digital signage systems have noted that it is essential for the companies who are planning to introduce such systems as part of their services and products to plan carefully, so that the investment in the new technology is a wise one.
The first important thing is to be able to specify what the customers’ expectations are from such a service, and whether the company will be able to adequately meet these expectations. If this isn’t meticulously planned and pre-calculated, then experts say that introducing such systems can become a costly and unnecessary venture.
The key is that companies need to do some thorough research in order to determine their exact objectives as well as their target audience for the digital signage interactive services. Properly deployed solutions can be quite successful, so this is why companies need to focus on the following:
1. Content. One of the leading factors for interactive digital signage, the content provided by the system needs to be very easy and fluid to interact with by the average target customer. It is strongly suggested that businesses don’t be tempted to use the content which is designed for other mediums for this type of system, because usually it will not look as good and may not be the right size. The multi-touch interactivity factor is another one to be seriously considered by the companies moving ahead with this modern technology.
2. Make the text simple and clear. Too much information on a screen will make the user experience more difficult. The goal is to allow your customers to understand the content and the functions and be happy to use the effective interaction provided by the system.
3. Understand the benefits of outdoor digital deployment. If developed and presented properly, this type of solution can boost the sales by 20%, offer services to non-English speakers, reduce or eliminate the need for call counter numbers, reduce the wait time, integrate it with mobile ordering, better order accuracy, provide timely and remotely updated information on promotions and special offers and others.
4. Choose the proper screens and technology which can withstand the weather conditions and which can be seen properly even in bright light and which can be repaired easily.
